10 New HauntPay Features to Sink Your Fangs Into (2023 Update) 

Just as you’re always working to add new, more creative ideas into your haunt, our team is constantly working to build you the best ticketing platform for haunted attractions. We develop new features and make improvements every year, and many of our upgrades come from feedback we hear from haunt owners like you. 

As you prepare for the 2023 Haunt Season, check out these 10 new features available on HauntPay…plus one BONUS upgrade coming very soon.

1. New Feature: Optimize Your Haunt with AI

We’ve been using AI for years to help keep your transactions safe and limit fraud, but now we’ve started to use it to help save you time.

Powered by OpenAI’s GPT AI (the same tech behind ChatGPT), you can now “Optimize” your haunt names and descriptions to make them exciting to fans and maximize ticket purchaser conversions.

Just click “Optimize” wherever you see it to try this feature out. In a few seconds you’ll get an “Optimized” version of whatever you originally entered (for descriptions try a short entry, sticking to just facts), and you’ll have the option to accept the new version (and make any edits you like), or go back to your original.


2. New Feature: Promote Your Haunt

We’re always looking for ways to help you get the word out about your haunt, and this feature makes it scary simple to do just that. 

We’ve partnered with Event Vesta to submit your haunt to every major local media event directory in your area. All you have to do is fill out a short informational form with your haunt’s details and pay a $50 one time fee. 

These include directories from local newspapers, TV stations, magazines, radio stations, chambers of commerce, visitors bureaus, social media directories, and more – reaching tens of thousands (or more) monthly visitors. This service is currently available in 108 metro areas across the U.S. and expanding fast.

To get started, simply:

promote your haunted attraction with our new integration
  1. Click on “Events” and “Manage” within the admin area. Choose the event or attraction you want to promote and use the drop-down menu to select “Promote”.
  2. Complete the form. We’ve already filled in most of the info from your event page, so you can just complete the final couple of items and upload an event poster.
  3. Pay the $50 submission fee. The payment form will show right after you complete the information below. Event Vesta will submit your event to at least 10-15 local directories within one to three business days. 

3. New Feature: Hands-Free Ticket Changes

There are plenty of reasons why you or a guest might need to reschedule tickets to your haunt, but coordinating every individual change can be a nightmare for even the bravest of monsters.

To help prevent those headaches, we introduced a new feature which allows customers to reschedule their tickets, based on availability. 

This feature can be a great way to offer flexibility to your customers. Plus, when ticket purchasers do not have to worry about not being able to make it to their scheduled time slot, they are less likely to request refunds and disputes. 

4. New Feature: Refund Protection

Refund requests and disputed transactions create headaches for haunt owners, so we’re thrilled to introduce a new feature that will reduce both of these things. AND get you some extra revenue.

At checkout, guests will have the option to add refund protection onto their ticket purchase. If they’re unable to visit your haunt for a covered reason, our partners at Protecht will cover the cost of their tickets. So your guests get their money back, but you still get to keep the full value of their purchase. Protecht pays the customer directly. 

customers can purchase refund protection at checkout

Every time a guest selects refund protection, you’ll get a portion of the fees. What’s not to like about that?

5. Integration: Get More Exposure with the “Google Search Experience”

We know that one of the top needs for haunted attractions is help finding new fans. That’s why we’re now partnered with the Google Search Event Experience!

If you haven’t noticed, Google now sometimes shows event details and direct purchase links right within Google Search (especially on mobile). This is still a beta program for them, so it definitely doesn’t show all of the time, but when we were invited to become partners in this new program we jumped on the opportunity.

google search results

Now, your haunted attractions and horror events can show up in Google Search with added details, and links to purchase tickets right from the listing. We’ve already seen Google’s usage of this program ramping up over time, so even if you don’t see it when searching on mobile now, you might in the near future.

6. Virtual Queues: Now with Boarding Groups

Virtual Queues have been part of HauntPay’s platform for a few years now, but we’re always looking for ways to improve the features that haunters use most. And your feedback has led to some key upgrades to our virtual queues!

virtual queues

You are now able to create “Boarding Groups” for your virtual queue:

  • Guests from multiple transactions can be grouped together with a common name and/or time. For example, if you want to allow 10 guests to enter at a time, you can “group” a party of four with two parties of three. 
  • Everyone in a Boarding Group will be notified when it’s their turn to enter your haunt.
  • This helps you to maximize the number of guests who can experience your haunt, while limiting how many people can enter at a time. 

We’ve made a couple more updates to virtual queues:

  1. You can now send custom messages directly to queue members. This is done by clicking the phone icon on the queue member item.
  2. You can search your queue list by name or email. This is useful if you’ve got a really long list and need to locate a particular member. 

7. Tracking: Now Integrated with GA4

In July 2023, Google will sunset its longstanding analytics platform, Universal Analytics. It will be replaced by the new Google Analytics 4, or GA4. 

We’ve allowed haunt owners to track visitors, sales, and conversion rates in real-time for a while with our Google Analytics integration, but now that integration supports GA4. You’ll be able to get even better data on your visitors when you connect HauntPay with GA4.

GA4 combines analytics across Google platforms like Google Ads, so you can access a significantly more detailed and comprehensive picture of how customers navigate across your website and create much more informed reports. The new platform also gives you predictive insights, so you can understand which customers are most likely to convert. All this leads to a better ROI for your haunt. 

enter your GA4 tracking into HauntPay

To enable it, simply copy your GA4 property ID to the “GA Tracking ID” blank under “Advanced” in your haunt’s event setup.

8. Improvements to Assigned Seating

If you run a haunted dinner theater, zombie paintball with assigned space for each guest, or any live show that requires a seating chart, this update is for you. 

We’ve made a TON of improvements to assigned seating recently. In addition to performance/speed improvements, here’s a quick summary of a few you might notice:

  • Added protections against double-booking.
  • Allowed venue employees to access/edit assigned seating events.
  • Now showing custom timeslot text for assigned seating Season Passes.
  • Ability to hide your list of events (“hide contents”) for assigned seating packages (including season passes).

To access these advanced settings, email our support team at help@hauntpay.com

zombie buddy nft collectibles

9. Digital NFT Collectibles for Haunted Attractions

NFTs have traditionally been difficult to create and purchase, because they require special “blockchain” wallets, cryptocurrency, and complicated “minting” (creation) processes. With HauntPay’s Digital Collectibles, though, haunt owners with zero blockchain knowledge can create a digital collectible in seconds and sell it to a fan with zero blockchain knowledge. All they need is an email address and a credit card!

  • Setup in 60 Seconds
  • Zero Cost Minting (Creation)
  • No Outside Blockchain Wallet or Software Required
  • Fans Can Purchase with Credit/Debit Card (No Cryptocurrency Needed!)

NFTs have also traditionally been lacking in use-cases. While limited edition art can be cool, adding value for your fans can mean greater revenue for your event. HauntPay gives you the power to create digital collectibles that are MORE than just an image or video clip.

You can allow NFT-holders to enter special areas of your haunt, view a purchaser-only video, access a private virtual event, and much more to add value and generate more revenue. Want to learn more? Reach out to our support team to get started.

10. Data & Integrations: Pass User Data In/Out via URLs 

This update is pretty technical, so hang in there, vampires. 

You can now pass data “in” via URL parameters to start a transaction on HauntPay. This could be especially handy if you’re doing an email blast and want to minimize the info your guests have to type in. If you already know their name and email (or other details) you can pass those details into your ticketing page through the use of URL parameters. 

Here’s how it works for first name, last name, and email address: 

  • Take your event page URL on the ticketing platform, and add the following to the end of it: ?first_name=Jane&last_name=Doe&email=test@test.com
  • So if your event event page URL is “https://app.hauntpay.com/events/pitch-black”, then the full URL with the above added would be: https://app.hauntpay.com/events/pitch-black?first_name=Jane&last_name=Doe&email=test@test.com
  • Then, simply replace “Jane” and “Doe” with the first and last name you want to pass in, and “test@test.com” with the email address you want to be passed in. Any data you pass in will be automatically filled in at checkout.
  • The same can also be done for any custom fields you create! 

For even more advanced users, you can add custom content on the “My Tickets” page that shows to a fan after checkout. If you’d like to use this feature, please drop a note to our support team so that they can enable this beta feature for you. 

Feel free to reach out to our team via the chat bubble in the admin area or by email at help@hauntpay.com if you need any help figuring this one out. We’ve got your back!

COMING SOON: New Design for the Admin Area

We’re completely redesigning our admin dashboard and we’re dying to show you our new look. 

Not only will it look better and be more intuitive, the new admin area will be entirely mobile responsive. What does that mean for you?

Haunt owners will be able to pull reports on the go – in a mobile friendly format that’s easier to read on your phone or tablet. Plus, you’ll have more power to keep your team in the loop while you’re on the move. 

We know you wear a lot of different hats (and masks) during Haunt Season, and we hope this helps you manage your haunt whenever and wherever you need to be.

We’re Not Done Yet

Have an idea? We’d love to hear it! A lot of our new features and improvements come directly from feedback we get from haunters like you. So if you have an idea, please let us know. We’ll keep working to make HauntPay the best ticketing platform for haunted attractions.

Click here to schedule a demo with HauntPay