We recently published HauntPay’s Fourth Annual Haunt Industry Report, and we’re excited to share some of the thrilling insights haunters share in the 2024 survey.
What is the Haunt Industry Report?
We created HauntPay’s annual Haunt Industry Report because we saw a need for more up-to-date data about what’s happening in our community. One of our team members was trying to do some research on the state of the haunt industry, and realized that there isn’t a reliable source of recent research about the Haunt Industry.
So, we decided to make one ourselves! HauntPay has been your source for scary simple ticketing & payments for the past nine years. One of our biggest goals has always been to help others in the Haunt Industry grow their businesses. That starts with understanding the opportunities, threats, and trends that haunters face.
What’s in the 2024 Report?
Thanks to all of you, there were TONS of insights into the current state of our industry in the 2024 Haunt Industry Report. You can download the entire report FREE by clicking the button below. But if you’re in a hurry, here are a few facts from last year’s report:
- Smaller haunts are growing: 88.2% of haunt owners expect to see at least 1,000 visitors in the coming season.
- More than three out of every four haunts are using a VIP entrance or skip-the-line pass to offer guests a shorter wait while increasing revenue. And virtual queues are growing in popularity, with 15% of haunters saying they plan to use this crowd control strategy this season.
- Promoting your haunt is a big challenge for haunt owners. This was the #2 issue with more than 50% of haunters identifying it as their biggest challenge. Find out what you named #1!
A few more answers you’ll find:
- How do haunts charge for entry? (all-inclusive admission or pay-per-attraction)
- How much are they charging for admission?
- What percentage of haunts have eliminated on-site sales and gone online-only?
- How many haunts are hosting events during the off season?
Got questions?
We’d be happy to answer any questions you have about the report! Send us an email at info@hauntpay.com.
We hope you have a scary good Haunt Season!
