You’ve mastered the art of the scare, and your ticket sales are rising from the grave. But here is the haunting truth: if your marketing stops the moment a fan buys a ticket, you’re leaving a trail of cold, hard cash behind.
Getting fans to your attraction is only half the battle. The real magic happens when you turn a General Admission guest into a VIP spender. With HauntPay’s new Integrated Email Marketing & Automation, you can deploy a digital skeleton crew to drive secondary revenue (like merch, concessions, and upgrades) while you stay focused on the screams.
Here’s how to use automation to bleed every ounce of opportunity from your haunt.
1. The Pre-Mortem Upgrade: Selling Fast Passes Before They Arrive
The moment someone buys a General Admission ticket, they are at their peak excitement level. That is the perfect time to offer them a way to skip the line.
- The Strategy: Set an automation to trigger 48 hours after a ticket purchase. If the customer didn’t buy a Fast Pass or RIP upgrade, send them a limited time offer to upgrade their existing ticket.
- The Spooky Spin: “We see you’ve chosen to wait with the common spirits… but wouldn’t you rather haunt the front of the line? Click here to upgrade to a Fast Pass before the shadows grow too long.”
2. The Ghost in the Machine: Scan-Triggered Concessions
One of the most powerful triggers in our new email marketing engine is the Post-Check-In automation. This email gets delivered as soon as their ticket is scanned at your front gate.
- The Strategy: As soon as they enter, send a mobile-friendly coupon for your concession stand or “Fear-o-Gram” photo station. They already have their phones out from being scanned; catch them while they are walking toward the queue.
- The Spooky Spin: “You’ve made it inside… if you have the stomach for it. Show this email at the Monster Cafe for $2 off a ‘Deep Fried Brain’ (or a regular funnel cake) while you wait!”
3. The Souvenir of Your Screams: Post-Event Merch Hauls
Sometimes fans are too terrified (or too rushed) to stop at the merch booth on their way out. Don’t let that be the end of the story.
- The Strategy: Set an automation for 24 hours after their time slot ends. Include a link to your online merch store or a digital gallery of their professional haunt photos.
- The Spooky Spin: “You survived the night, but did you get the shirt to prove it? Don’t let your memories fade like a ghost. Grab your official ‘I Survived’ hoodie at 10% off for the next 24 hours.”
Stop Haunting Your Dashboard, Start Driving Sales
Email isn’t just for announcements; it’s a high-precision tool for increasing your revenue per guest. By setting up these set-and-forget automations once, you create a system that constantly nudges your fans toward upgrades and add-ons without you ever having to press “send.”Ready to start digging for more revenue? Log in to your HauntPay admin area, head to the “Promote” tab, and select “Email Marketing” to build your first automated upsell today.
