What if your ticketing platform didn’t just process payments, but actually helped you sell out your haunt while you slept like the dead?
At HauntPay, our goal has always been to make your life as a haunt owner less of a nightmare. For years, we’ve watched haunters grow their brands by digging through CSV files of their victims (er…ticket purchasers) and dragging them into other platforms, or by using Zapier to bridge the gap.
Now, we’re bringing the power of professional email marketing directly into your HauntPay dashboard. We’re thrilled to introduce HauntPay Email Marketing & Automation: a powerful new way to turn one-time visitors into lifelong fans who keep coming back for more scares.
Everything You Need, All in One Grave
You no longer need to jump between different tabs or exhume spreadsheets to reach your audience. Now, you can manage your attraction and your marketing from a single, hauntingly simple login.
Whether you’re looking to send a blood-curdling announcement or set up a series of automatic follow-ups, everything you need is now under the “Promote” tab in your admin area.
Why This Matters for Your Haunt
You might be used to thinking of email as just a way to send newsletters. But with this new integration, it becomes a powerful, automated member of your skeleton crew. Here’s why this is a game-changer:
- Massive Time Savings: Forget the CSV shuffle. By integrating email directly into HauntPay, you no longer have to manually export lists, clean up spreadsheets, or upload data to a third-party site.
- You Own Your Audience: Unlike social media algorithms that can vanish like a ghost overnight, your email list belongs to you. It is a direct line of communication to the people who have already braved your attraction.
- Higher Conversion Rates: Statistics consistently show that email marketing has a significantly higher ROI than social media. People are more likely to click a “Buy Tickets” button when it’s delivered directly to their inbox.
- Personalization at Scale: Email allows you to talk to your fans as individuals. By sending the right message at the right time (like a “RIP” discount for past survivors) you build a community of loyal fans rather than just one-time ticket buyers.
- Cost-Effective Growth: Especially with integrated tools, email marketing is one of the most affordable ways to keep your haunt top-of-mind and ensure a sell-out crowd.
- Seamless Data Integration: Because the marketing engine talks to your ticketing data, you can send highly relevant emails based on real-time behavior. For example, you can automatically send a specialized discount only to people who bought a Fast Pass last year, all without lifting a finger.
What’s New?
Our new engine isn’t just a simple email sender; it’s a robust tool designed specifically for haunt owners. Here is what you can do right now:
- Wicked Templates: Start from scratch or choose from over a dozen pre-built templates designed to make your haunt look professionally terrifying in seconds.
- Deadly Precision Targeting: Send emails to your entire subscriber list, or get specific. You can filter recipients by specific events, ticket types, or even certain time slots.
- Set-and-Forget Automation: This is where the magic (or witchcraft) happens. You can now set up continuous campaigns that trigger automatically based on real actions. For example:
- Post-Purchase: Automatically send a “Know Before You Glow” guide or a special add-on offer immediately after someone buys a ticket.
- Post-Check-In: Send a welcome email with a digital map or a coupon for the “fear-o-grams” at the merch stand the moment a fan’s ticket is scanned at the gate.
- Post-Event: Automatically trigger a “Thanks for Coming” note or a feedback survey 24 hours after they’ve escaped, while the screams are still fresh in their minds.
Simple, Transparent Pricing
We want every haunt, no matter how big or small, to be able to use these tools. That’s why we’ve built a pricing structure that won’t bleed you dry:
- Starter Plan ($0/mo): Get 1,000 free emails every month. If you need more, it’s just $0.02 per email beyond the limit.
- Growth Plan ($49/mo): Includes 5,000 free emails per month at a lower overage rate ($0.015/email). The best part? Automation emails are unlimited and do not count against your totals on this plan!
How to Get Started
Ready to send your first campaign? Go from start to scare in three simple steps:
- Log in to your HauntPay admin area.
- Select “Promote” from the top navigation bar.
- Click “Email Marketing” and follow the prompts to create your first template or campaign.
Put Your Email Automation to Work
Not sure where to start? Here are three set-it-and-forget-it ideas to boost your haunt’s success:
- Survivor’s Guide: Set an automated email to trigger 24 hours after a ticket purchase. Include parking info, wait time tips, and a link to buy fast passes or merch in advance!
- Welcome to the Asylum: Trigger an email the moment a ticket is scanned at the entrance. Give your fans a digital program or a discount code for the concession stand to use while they are on-site.
- See You in Your Dreams: Automatically send a thank you 48 hours after your event ends. Include a quick feedback survey and a loyalty discount for next season to turn one-time visitors into lifelong fans.
We can’t wait to see what you’ll do with the power of integrated marketing at your fingertips!
If you want a step-by-step walkthrough, check out our comprehensive help docs or watch our tutorial videos to see the engine in action.
Curious how email marketing can help your haunt go from dead-in-the-water to sold out? Schedule a no-pressure call with a haunt expert who can answer all your big questions.
