We recently published our 2023 survey, and we need haunters like you to help make your voice heard.
What is the Haunt Industry Survey?
We created HauntPay’s annual Haunt Industry Survey because we saw a need for more up-to-date data about what’s happening in our community. One of our team members was trying to do some research on the state of the haunt industry, and realized that there isn’t a reliable source of recent research about the Haunt Industry.
So, we decided to make one ourselves! HauntPay has been your source for scary simple ticketing & payments for the past nine years. One of our biggest goals has always been to help others in the Haunt Industry grow their businesses. That starts with understanding the opportunities, threats, and trends that haunters face.
What was in the 2022 Report?
Thanks to all of you, there were TONS of insights into the current state of our industry in the 2022 Haunt Industry Report. You can download the entire report FREE by clicking the button below. But if you’re in a hurry, here are a few facts from last year’s report:
- The total number of days haunts open their gates is increasing, up nearly 10% in just one year.
- Guests spend nearly 35% more when completing their purchase online rather than in-person in 2021.
- More than 72% of haunts are affiliated with a nonprofit organization, either through direct ownership or donating a portion of proceeds.
- Location or lack of foot traffic ranked #1 as the biggest challenge haunt owners face.
A few more answers you’ll find:
- How do haunts charge for entry? (all-inclusive admission or pay-per-attraction)
- How much are they charging for admission?
- What percentage of haunts have eliminated on-site sales and gone online-only?
- How many haunts are hosting events during the off season?
Why take the 2023 Haunt Industry Survey?
1. Prizes
Just by completing the survey, you’ll be entered to win one of TEN $50 gifts cards to the retailer of your choice. Who doesn’t like free money?
2. Early Access
You’ll be among the first to receive the completed report with tons of data about the Haunt Industry.
As soon as the survey period ends, we’ll start compiling a report with tons of insights into the Haunt Industry and what they mean for the future of your business. You’ll have it in time for this Haunt Season, and can use it to help boost your PR efforts to bring more awareness to your haunt as well as the industry as a whole.
We’ll also include anonymized data from our platform to help you understand how much customers are spending on haunts and what their buying habits look like.
3. Support Haunters
Insights from haunters like you are enormously helpful to fellow professionals and help move our industry forward. Especially for new haunters just starting out, it can be tough to find accurate information about the Haunt Industry’s role in the economy.
This report will help new and help seasoned haunters identify new opportunities for growth and strengthen their small businesses.
The survey takes about 5 minutes to complete. All survey data is anonymous. (You’ll have an opportunity to enter an email address at the end if you want to enter the giveaway, but it’s not required.)
Got questions?
We’d be happy to answer any questions you have about the survey! Send us an email at info@hauntpay.com.
Thank you for your help!