Increase Your Sales with These 20 Haunted Add-Ons and Upsells 

We all want to make more money, right?

If you’re a haunted attraction that wants to increase you revenue, there are two ways do accomplish this:

1. Increase the number of guests at your haunt
2. Increase your per-guest revenue

The first option may not be realistic without also increasing your costs (by renting a larger venue, for example). Increasing the amount of revenue you earn per guest, however, is simpler than you think. 

Let’s be clear: increasing your per-guest revenue does not have to mean increasing your prices. It’s all about making it easy for your guests to access add-ons and upgrades that allow them to customize their experience at your haunt. 

• Add-ons can be anything you, well, add on to your base ticket: a T-shirt, a concessions package, even a front-of-the-line pass. 
• Upselling happens when you inform a guest that an upgrade or add-on is available and invite them to purchase additional merchandise or experiences. 

Haunted Attractions that offer add-ons and upsells have higher average sales. At HauntPay, we’ve found that guests spend an average of $76.26 when purchasing online vs. just $42.31 at the door. That’s an 80% increase!

We know you need every bit of extra revenue you can get this year. Upsells are one way we can help you get there. 

Why Offer Add-One and Upsells?

Offering add-on options isn’t just good for your bottom line, it can help improve guest experience, too. 

Think about it like this: a burger is great, but a burger with fries is even better. A private chair on the beach is nice, but a lounge chair decked out with an umbrella and personal fan is a much nicer experience. Sure it costs a little more, but many of us are happy to upgrade our experience and pay a premium for the added convenience, comfort, or enjoyment.

The same goes for haunted attractions. If a guest is purchasing a ticket to your haunt, they might also be interested in a souvenir. Display newly-released items or limited edition merch you’ve created just for this year. Even hardcore fans may not be aware of your entire product catalog. 

You don’t have to limit yourself to merchandise. Adding upsells and extras to your haunted attraction can significantly enhance the guest experience and boost your revenue. Here are just a few creative add-ons you could offer your guests:

Add-Ons and Upsells to Offer at Your Haunted Attraction 

1. Skip-the-Line Passes: Allow guests to bypass long lines with a fast-pass option.
2. Monster Meet-and-Greets: Offer one-on-one sessions with one of your scare-actors. Guests can interact with their favorite monsters and take photos to remember the experience. 
3. Parking Passes: Allow guests to pre-pay for parking at your haunt. This will not only make things easier for them when they arrive, it will help you understand how many vehicles you’ll need to accommodate on any given night. 
4. T-Shirts and Hoodies: Custom apparel featuring your attraction’s branding and spooky designs.
5. Souvenirs: Items like mugs, keychains, posters, and collectible items that guests can take home.
6. Photo Packages: Professional photos at key spots within the attraction, available for purchase.
7. Pre-Paid Concessions: Offer themed drinks and snacks like “blood” punch, monster popcorn, or spooky cotton candy.
8. Alcoholic Beverages: If permitted, themed cocktails and craft beers for adult guests.
9. Escape Rooms: Mini escape room challenges with a horror theme.
10. Virtual Reality Experiences: VR setups that offer an immersive horror experience.
11. Interactive Zones: Areas where guests can interact with actors or props.
12. Customized Scares: Personalize the experience for guests who opt for a more intense or unique scare.
13. Private Tours: Offer private group tours with a dedicated guide.
14. Exclusive Access: Offer behind-the-scenes tours or access to special, hidden areas of the attraction.
15. Haunted Hayrides or Maze: Add different types of haunted attractions within the same venue.
16. Scary Movie Nights: Screen classic horror films in a themed environment.
17. Themed Nights: Host special events like zombie walks, costume contests, or live performances.
18. Seasonal Events: Christmas horror nights, Valentine’s haunted date nights, etc.
19. Annual Passes: Unlimited entry for a season or year.
20. Membership Programs: Exclusive benefits and discounts for repeat visitors.

By offering these upsells and add-ons, you can create a more memorable and engaging experience for your guests while increasing your haunt’s revenue.

Implementation Tips

Incentivize guests to purchase your upsells and add-one by making them as attractive as possible:

• Bundle Your Upsells: Create bundles that offer a combination of upsells at a discounted rate to encourage higher spending.
• On-Site Promotion: Clearly advertise add-ons at the venue with eye-catching signage and enthusiastic staff.
• Thematic Consistency: Ensure all add-ons enhance the overall haunted experience and fit within the theme of your attraction.

The best time to offer guests an upsell is before they visit: do it online while they are purchasing their tickets. This is effective for two reasons:

1. It reaches guests when they already have their wallet out. They are planning to spend money on your haunt, you’re just inviting them to spend a little more, if they choose to do so. Guests are more likely to spend more money online. 
2. It gets you additional revenue in advance; you get your money earlier which can help cover some of the costs of planning and setting up your haunt. 

However this is not your only opportunity to upsell guests. HauntPay gives you the power to communicate with guests after they’ve purchased a ticket. You can send reminders via email before their visit, and highlight upgrades available to your guests. 

So what does an upsell look like on HauntPay? It’s simple to set up, and fully customizable for your haunt. 

When a guest clicks “checkout” during their purchase, they’ll see a popup screen inviting them to add additional items to their cart. You decide which and how many add-ons you want to offer your guests. 

Any items can be easily added to their cart in one or two clicks, then they’ll complete their transaction as normal. Of course, guests always have the option to say “no thanks” to any add-ons offered. 

The entire purchase, including ticket and add-ons revenue, is transferred to your bank account within two business days, just like all HauntPay transactions. 

You can also choose your preferred delivery method for products: ship them out, or have customers pick them up at your haunt. 

Want to learn more about setting up and selling products on your HauntPay account? Click here for instructions. 

Final Thoughts

Add-ons and upsells can not only increase your haunt’s revenue, they can also enhance the guest experience. When visitors feel special, they are more likely to have memorable moments that make them want to return in the future. And increases the chances that they will have stories, photos, or videos to share with friends or on social media. 

Need help creating some add-ons and upsells for your haunted attraction? We’d love to help! Set up a call with our team and we’ll do all the heavy lifting for you.