We recently published our 2025 survey, and we need haunters like you to help make your voice heard.
What is the Haunt Industry Survey?
We created HauntPay’s annual Haunt Industry Survey because we saw a need for more up-to-date data about what’s happening in our community. One of our team members was trying to do some research on the state of the haunt industry, and realized that there isn’t a reliable source of recent research about the Haunt Industry.
So, we decided to make one ourselves! HauntPay has been your source for scary simple ticketing & payments for the past nine years. One of our biggest goals has always been to help others in the Haunt Industry grow their businesses. That starts with understanding the opportunities, threats, and trends that haunters face.
What was in the 2024 Report?
Thanks to all of you, there were TONS of insights into the current state of our industry in the 2024 Haunt Industry Report. You can download the entire report FREE by clicking the button below. But if you’re in a hurry, here are a few facts from last year’s report:
- Haunt owners understand that guests who are standing in line are not spending money. More than three out of every four haunts (78.4%) are using a VIP entrance or skip-the-line pass to offer guests a shorter wait while increasing revenue.
- Paid and organic digital strategies are gaining steam at a higher rate than we’ve ever seen before. Digital advertising jumped from 36.5% in 2023 to more than 80% in 2024.
- Haunters give back to their communities at a higher rate than most industries. 53% of haunt owners said they are affiliated with a nonprofit organization, either by donating a portion of their proceeds or through direct ownership.
- Ticket sales remain the biggest revenue generator for a whopping 86.3% of haunted attractions.
A few more answers you’ll find:
- How small or large is the average haunted attraction these days?
- How much are they charging for admission?
- What are the biggest challenges haunt owners are facing right now?
Why take the 2025 Haunt Industry Survey?
WIN PRIZES
Just by completing the survey, you’ll be entered to win one of TEN $50 gifts cards to the retailer of your choice. Who doesn’t like free money?
EARLY ACCESS
You’ll be among the first to receive the completed report with tons of data about the Haunt Industry.
As soon as the survey period ends, we’ll start compiling a report with tons of insights into the Haunt Industry and what they mean for the future of your business. You’ll have it in time for this Haunt Season, and can use it to help boost your PR efforts to bring more awareness to your haunt as well as the industry as a whole.
We’ll also include anonymized data from our platform to help you understand how much customers are spending on haunts and what their buying habits look like.
SUPPORT HAUNTERS
Insights from haunters like you are enormously helpful to fellow professionals and help move our industry forward. Especially for new haunters just starting out, it can be tough to find accurate information about the Haunt Industry’s role in the economy.
This report will help new and help seasoned haunters identify new opportunities for growth and strengthen their small businesses.
The survey takes about 10 minutes to complete. All survey data is anonymous. (You’ll have an opportunity to enter an email address at the end if you want to enter the giveaway, but it’s not required.)
Got questions?
We’d be happy to answer any questions you have about the survey! Send us an email at info@hauntpay.com.
Thank you for your help!
What is the Haunt Industry Survey?
We created HauntPay’s annual Haunt Industry Survey because we saw a need for more up-to-date data about what’s happening in our community. One of our team members was trying to do some research on the state of the haunt industry, and realized that there isn’t a reliable source of recent research about the Haunt Industry.
So, we decided to make one ourselves! HauntPay has been your source for scary simple ticketing & payments for the past nine years. One of our biggest goals has always been to help others in the Haunt Industry grow their businesses. That starts with understanding the opportunities, threats, and trends that haunters face.