Your haunt’s ticketing page is way more than just a payment portal. It serves as the primary touchpoint between you, the purveyor of nightmares, and those brave (or foolish) souls daring to cross your threshold.
And a great ticketing page can significantly impact your ticket sales.
You probably already know some of the details your ticketing page should include: your refund séances, the lair’s precise coordinates (for mortal GPS units), and the witching hour it all crawls to life (err…opens for business). But prepare for a chilling revelation! There are spectral queries, oft-whispered in the dead of night, that most haunt manifestos fatally omit.
Including these answers on your ticketing page not only helps guests find the information they’re looking for quickly, but it also helps the HauntPay Support team to answer questions when guests email, chat or call us for assistance. Even if guests overlook some of the information, we can help point them in the right direction IF the answer is on your event page.
Let’s unearth the five soul-searching questions (and their vital answers) your future patrons are dying to know.
1. Can I Buy Tickets at the Door?
This is the #1 question we get from guests who write or call in to HauntPay Support. You might think the answer is obvious, but it might not be so clear to potential visitors.
With more crypts… erm, haunts… foregoing the traditional, cobweb-laden box office, and some nights selling out faster than a vampire flees sunlight, your guests are desperate to know: can they tempt fate on the day-of, or must they seal their doom in advance?
What to Include
- Clearly decree: “Souls (and tickets) accepted at the gate,” “Online sacrifices only,” or “Limited last rites may be offered at the door, should any vacancies remain for the damned.”
- If gate sales are a demonic option, specify the earthly price (it’s often a more terrifying sum than online) and what forms of tribute are accepted (cash from beyond the grave? cursed cards?).
- If your nightmare is prone to selling out, issue a dire warning, strongly urging advance summoning of tickets.
2. Is There a Minimum Age? Are There Age Restrictions?
Many haunted attractions are family-friendly, but there are plenty of haunts that are definitely not suitable for younger kids. And that’s ok! But parents often need some guidance on just how scary, gory, or bloody your attractions are.
Clarity here prevents wailing and gnashing of teeth from disappointed parents and streamlines their passage into your terror.
What to Include
- Explicit Edict on Age: Clearly state if the horror is “All Souls Welcome,” “18+ Portals Only,” “21+ to Enter this Damnation,” or has other specific age curses.
- Proof of Mortal Existence (ID Requirements): If it’s an age-restricted torment, specify what forms of identification are deemed worthy (e.g., “Valid government-issued effigy with photo required”).
- Spawn Ticket Policies: If smaller mortals are permitted, conjure clear ticketing policies for them. Are hellions under a certain age granted free passage to witness the horror? Do they require their own cursed parchment? Are there special prices for these tiny terrors?
- Gore & Trauma Advisory: For haunts steeped in mature mutilations, even if all ages are technically permitted, you might want to include a potent advisory to help guardians make informed (and potentially life-altering) decisions.
- Unchaperoned Minions: If applicable, declare your policy on younglings wandering your cursed halls alone.
3. Which Discounts Do You Offer?
Military discounts, student pricing, or special pricing for teachers, first responders, and seniors. Each haunt has their own policy when it comes to discounts; there’s really no one-size fits all.
But this very uniqueness can weave a confusing web for guests. Particularly if your haunt advertises a ghostly good deal for a certain coven or category, but then fails to illuminate the ritual for claiming it on your event page.
Some haunts demand an ID or other proof of allegiance upon check-in at the spectral gates, while others only unleash specials like military discounts for in-person apparitions, not through the digital ether. What dark magic does your policy dictate?
We’re not suggesting you need to summon 20 different kinds of special pricing, but etching these details onto your event ticketing page can make it easier for guests to unearth the information they crave, allowing them to complete their pact (purchase) with haste.
What to Include
- List all favored factions (e.g., Ancient Ones (Seniors), Ghoul Scouts (Students), Crypt Keepers (Military), First Responders to the Apocalypse).
- Specify the tribute reduction or the special price for each.
- Clearly explain the ritual to obtain the discount. Is it an online incantation (code)? Must they present an artifact (ID) at the haunt? Is it only for those who materialize in person?
- If a discount is whispered elsewhere (social media, carrier bat), ensure the redemption ritual is crystal clear on the ticketing portal.
4. What’s the Bathroom Situation?
Restroom rites at haunted attractions can range from rustic outdoor relief stations (porta-potties, we summon thee!) to grand, tiled chambers of questionable comfort. And again, both can serve their dark purpose for different lairs! But your guests, especially those dragging their little goblins or those who’ve journeyed from realms afar, often crave this foreknowledge to prepare their mortal vessels.
What to Include
- Type of Thrones: “Chillingly clean portable privies available,” or “Full indoor spectral sanctuaries accessible.”
- Quantity & Condition: A hint like, “Numerous facilities to prevent infernal queues,” or “Recently exorcised and cleaned.”
- Accessibility: Mention if any are designed for easier access by those with ambulatory curses (wheelchairs) or have changing tables for imps.
- Location Clues: “Conveniently located near the pumpkin patch of eternal screaming,” or “Within the main cursed manor, down the corridor of unsettling echoes.”
- Sanitizer Sanctuaries: A must, especially if things get… messy. “Hand sanitizing elixirs provided.”
5. Where Do I Park My Hearse (Err…Car)?
Ah, parking. The often-cursed but necessary ritual before entering your domain of dread. Vague incantations or a complete void of guidance can lead to mortals arriving late, flustered, and beginning their nightmare on a sour note. No one wants to circle the boneyard endlessly or receive an unexpected parking curse (ticket).
What to Include
- Lair Location (GPS-Friendly Coordinates): This is fundamental, but ensure it’s accurate and easily transcribed into their infernal navigation devices.
- Parking Purgatory (or Paradise?): Is there a dedicated plot for their conveyances? Is it a free-for-all or is a tithe required? If paid, what’s the toll for this temporary tomb?
- Sacred Parking Grounds: Provide a map scrawled in blood (or digital ink) or clear, cryptic clues to designated parking lots or garages. Mention if it’s on-site or a short, unnerving trek away.
- Street Spirits (Parking): If street parking is their only grim hope, mention any ancient restrictions (time limits, permit zones enforced by local goblins).
- Ghoul-gle Maps & Public Transit: Offer spectral alternatives! List nearby phantom bus stops, cursed train stations, or metro lines from the underworld.
- Ride-Summoning Rituals: Suggest a good drop-off/pick-up vortex for services like Uber or Lyft to avoid conjuring traffic jams.
- Accessible Crypts: Don’t forget to detail accessible parking spots and their unholy locations.
Final Thoughts
By unearthing these five critical secrets on your ticketing portal, you’ll not only appease your future victims… guests… making them more informed and less likely to hex your staff, but you’ll also hasten their journey to the ‘checkout’ abyss, ultimately boosting your soul… ticket… collection.
Remember, the HauntPay Support Coven is here to decipher your cryptic questions and those of your guests! If you provide exhaustive enchantments about your haunt on your ticketing page, we can better conjure up ticket sales and guide mortals to make the right choices when braving your nightmare.
Need to summon some help brewing your perfect ticketing page? Schedule a séance with our support team. We’re dying to help you!
